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Followers are a crucial component of success on TikTok. They represent a group of people who have chosen to receive updates and notifications from your account, and can therefore be considered your core audience. Having a strong following can increase your visibility, help build credibility, and open more growth opportunities. Focus on consistent, high-quality content, engage with comments, and participate in trends to strengthen your audience and reach.
Likes and views are key signals of engagement. When people interact with your content, it can improve how your videos perform and how widely theyโre discovered. The best long-term approach is producing content that hooks quickly, keeps retention high, and matches what your audience wants. Track what works, repeat winning formats, and keep improving your delivery.
